Chapter #3: Social Media Marketing & Advertising

Chapter #3

    In Chapter 3 of our book, it covers all about Social Media Marketing & Advertising. When using Social Media Marketing to advertise there are ten key steps to use. We discussed steps one through five in class, so I will be discussing steps six through ten. 

    In step six the goal is to simply pick or select the chosen platform for the advertising. From Instagram to Facebook to Snapchat to Pinterest to Linked In there are several platforms that create content. There is a purpose and goal to choose the right platform for your chosen content that will be released. Each platform reaches a different audience and has its own language. 

    Step seven is to create and optimize social media networks. To create and optimize social media you should really fill the social media account with everything. From profile pictures, bios, links, consistent posting, and things you may not think about like creating usernames or adding a location there are so many ways to optimize social media.

    Step eight is to then create a distribution and content strategy. This means simply coming up with a plan to distribute their content in a well-organized way. This involves determining where to post certain content, when to post certain content and sometimes involves deciding most of all what to post.

    Step nine is to create a content calendar and scheduling posts. This is not only helps create a solid plan for posts but also regulates some data and analytics that can be looked at to figure out when to make and schedule posts.

    Then finally step ten has the key three factors which are to track, analyze, and tune. These steps are like I said key steps. To measure social media marketing & advertising you need to track, analyze, and tune into all the data and analytics of social media on what the organization to company.