Chapter #6: Twitter... I mean X
Chapter #6: X is more commonly known as its former name Twitter whereas X was created by Elon Musk after he bought Twitter back in July of 2023. I know that it is popular but I haven't even opened the app since I was told to download it in my high school journalism class. X allows users to share a post with less than 280 characters and images if they choose to do so. Today X has over 368 million monthly users that send over 6,000 posts every second. X's original purpose was for friends to communicate. Now it is a worldwide social networking site. People go to X now for daily news, sports, and politics. Marketing with X is key. It allows the brand or company to have a voice and gives them the opportunity to engage with customers and followers more easily compared to other platforms. I nfluencers are a major part of marketing in 2024. Even on X, they use influencers for marketing and advertising. ...